2022 EXPO Poster Parrino et al (Business)
Abstract
Electronic cigarettes have always had a big impact on youth and society. Many chemicals utilized in "e-cigs" have proven to be toxic and lead to further complications. We want to focus on the way certain companies are targeting individuals, and certain ads they are creating to either decrease the use of electronic cigarettes or increase it. Our group will be utilizing a downstream approach that will focus on the application of social marketing principles and practices to influence individual behavior.